Thursday, July 2, 2009

Facebook assignment!

Had my first assignment on Monday.

It's quite interesting considering having facebook as your assignment!

Assignment brief:

Using Facebook as the platform,

you are to generate a buzz on something.

The 'something' could be anything that you care about. It can be real or imaginary.

Eg. If you are a huge fan of Michael Jackson and are greatly affected by his death, you could create a group or page as a tribute to him.

How you generate the buzz through Facebook is entirely up to you.

Eg. create an event, create a new group, create a cause or create a page.

You should consider the various ways available and their effectiveness, as well as how they will work for you.

The success of your assignment will also depend on how much hits or responses your 'something' received. In other words, you need to create something, and you also need to spread the word out and attract interest.

This assignment is due on Mon, July 6.

We will show some or all of your works in class, depending on time available.


It took me quite sometime to figure out a group which can create a buzz on facebook. Eventually i settled on a group named "More Ben & Jerry's free cone day(S)!" Basically it is a petition to Ben & Jerry's to make more free cone day! I choose this because i think it will target the age group of the people in my friend list. I noticed Ben & Jerry's free cone day mainly attracts students.Not only so, free cone day is an event where Ben & Jerry's organised worldwide! Therefore it is well known. When i create this group i won't expect it to be stranger to anyone. So i think it's just right for me to create this group not to general but focused on a certain target audience.

The Page i created includes a picture which make it seems really like i want to start a petition on having more free cone day. Followed by a quirky and attractive description. I then decided to create a buzz i need to get people to start talking so i created a discussion topic. A place where they can share their favorite B&J's ice cream flavour. Here are some sneak preview of the page.


Since creating the group on 30th July 09, the number of members has been rising tremendously. In just 3-4 days, until 3rd July, around 1 am, the group has up to 220 members. Of course this is mainly because of me publicizing it in my personal blog and also mass inviting friends on my facebook list. Something more surprising is that there are even some members which are not in my friends list nor in my mutual friends list. Some are even from overseas! Thats a good point about the group i had created. It seems like my plan of targeting the youth with this group with a famous brand and a well known event throughout the world works. However, i failed in the part of getting people to talk. I'm still thinking of a way to get peple to talk and to upload more info up the group. Just stay tune and continue to support my group by inviting your friends to join and to comment!

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